![Strategy spotlight: Five ways H&M Group is evolving to meet fast-changing consumer expectations | Analysis | Retail Week Strategy spotlight: Five ways H&M Group is evolving to meet fast-changing consumer expectations | Analysis | Retail Week](https://d53bpfpeyyyn7.cloudfront.net/Pictures/480x270/9/3/6/3101936_hmnewyorkheader_455217.jpg)
Strategy spotlight: Five ways H&M Group is evolving to meet fast-changing consumer expectations | Analysis | Retail Week
![A woman is seen walking past a large SALE sign at H&M store while holding a H&M shopping bag on London' Oxford Street. Last minute Christmas shoppers take advantage of pre-Christmas bargains A woman is seen walking past a large SALE sign at H&M store while holding a H&M shopping bag on London' Oxford Street. Last minute Christmas shoppers take advantage of pre-Christmas bargains](https://l450v.alamy.com/450v/r9gbpr/london-uk-23rd-dec-2018-a-woman-is-seen-walking-past-a-large-sale-sign-at-hm-store-while-holding-a-hm-shopping-bag-on-london-oxford-streetlast-minute-christmas-shoppers-take-advantage-of-pre-christmas-bargains-at-oxford-street-in-london-fewer-shoppers-have-been-reported-shopping-in-britains-high-streets-as-online-sales-increase-credit-dinendra-hariasopa-imageszuma-wirealamy-live-news-r9gbpr.jpg)
A woman is seen walking past a large SALE sign at H&M store while holding a H&M shopping bag on London' Oxford Street. Last minute Christmas shoppers take advantage of pre-Christmas bargains
![H&M United Kingdom on Twitter: "*** SALE SALE SALE *** Our sale continues with now up to 70% off at https://t.co/JCICFkAgEE! Shop now at: https://t.co/1b1Sc66P03 Sale continues in store. Find your nearest H&M United Kingdom on Twitter: "*** SALE SALE SALE *** Our sale continues with now up to 70% off at https://t.co/JCICFkAgEE! Shop now at: https://t.co/1b1Sc66P03 Sale continues in store. Find your nearest](https://pbs.twimg.com/media/DSncvKdWkAAiKsr.jpg:large)